A Fan’s Ten-Year Wait Pays Off in the Most Boston Way Possible January 4, 2017 | Family, Sports Awesome story from Deadspin about BC’s Miles Wood. This story follows a longtime fan who spent a decade waiting for […]
Nike’s Kaepernick Ad Shows What Happens When a Brand Actually Takes a Stand September 17, 2018 | Advertising, Consumer Behavior, Sports The New York Times’ coverage of Nike’s Kaepernick campaign made one thing obvious: this wasn’t a safe move dressed up […]
