Always On: 4 Screens; 1 Internet
The article takes a look at how the Internet is rapidly moving beyond the desktop, with phones, game consoles, and even TVs starting to connect in meaningful ways. Big acquisitions – like Google buying DoubleClick and Microsoft picking up aQuantive – show just how seriously the major players are taking online advertising and the emerging cross-device ecosystem. At the same time, agencies and online media companies are being snapped up as everyone rushes to build real digital capabilities.
What’s especially interesting is the outlook on where things are headed: a truly integrated Internet experience that works across any device, from your phone to your TV. Connected TV still feels early, but the potential is huge, and whoever figures out navigation, content, and ads in that environment could end up defining the next era of media. The article makes it clear that consumer expectations are rising fast – and companies that don’t adapt might get left behind.
Questions to think about:
– Which companies are actually best positioned to deliver a seamless, device-agnostic Internet?
– Will the big players keep buying their way into the future, or will smaller innovators break through?
– And when TVs finally get fully online, will they change the Internet—or will the Internet change them?
