“Twitter 101” lands at exactly the moment when businesses are hovering around Twitter, curious but confused. The guide gives them a simple starting point – what to post, how to interact, and why this weird little stream of messages might actually matter for their customers. It’s Twitter’s way of saying, “Yes, there’s a point to all this. Here’s how to find it.”
The move also feels like the first real sign that Twitter is ready to get serious about working with businesses instead of just hoping they figure things out on their own. If companies are going to invest time here, they need a little hand-holding, and Twitter seems finally ready to offer that. It’s part onboarding, part sales pitch, and part “please don’t use this like a bulletin board.”
What stands out is how much education is still needed. Most organizations don’t have social strategies yet—they barely have social accounts—so giving them a beginner’s manual is actually pretty practical. Twitter may not have unveiled a full business model, but this definitely looks like step one: help businesses understand the platform so they can eventually do more with it.
And honestly, anything that prevents another corporate account from tweeting like a fax machine is probably a public service.
MediaPost:
Twitter’s “101” for Businesses
