TiVo and Amazon Join Forces — A Small Deal With Big Implications

tivo+amazon

The TiVo–Amazon partnership might not grab headlines like new iPhones or splashy streaming services, but it’s quietly important. TiVo users can now download Amazon video content directly to their DVRs—something that sounds simple but required the planets (and multiple legal departments) to align. In the world of digital rights and video distribution, this is the equivalent of two neighbors finally agreeing on who mows which part of the lawn.

It’s also a recognition that offline viewing still matters. Streaming may be the future, but the future does not always have Wi-Fi—especially in airports, subways, or homes with “that one room where nothing loads.” By blending traditional DVR with digital content, TiVo is attempting the rarest of feats: remaining relevant.

This is a preview of the convergence era-hardware, software, and content ecosystems blending in ways that give consumers flexibility rather than boundaries.

• How many platforms does it take before the average viewer rebels?
• Will hardware companies need to reinvent themselves just to survive?

Related Article: NY Times

Scroll to Top